VW Events conducted a comprehensive training session for Ras Al Khaimah Tourism Authority, focused on upskilling hoteliers in understanding and capturing the wedding market. The training covered key topics including: the types of destination weddings, how to negotiate and structure wedding proposals, building packages, working with wedding planners, and seamless execution of multi-day events.

 

The session brought together hotel sales teams, event managers, and marketing professionals for a practical, insight-driven experience. Live case studies and role-playing scenarios were included to simulate real wedding planning challenges and expectations. Post-training, several properties enhanced their internal SOPs and wedding sales strategies; positioning RAK as a rising star in destination weddings, particularly for Indian and GCC markets.